Pure Holidays Limited Privacy Policy

Pure Holidays Ltd is committed to protecting your privacy and we comply with the data protection laws applicable to the UK. This Privacy Policy outlines how your personal information is treated and forms part of our Terms and Conditions. (We may occasionally modify our Privacy Policy; when this happens we will notify you via our terms and conditions page).

Enquiring about/booking with Pure Holidays: What information do we collect?

When you book a holiday we need to know your name, contact details and payment as well as the names of the people in your group. This allows us to process and fulfill your order. How do we use your information? Any personal data relating to you will be used and recorded by us in accordance with current data protection legislation and this Privacy Policy. We use the information collected from you to process your order and to book your holiday requirements.

We and/or our providers may use your personal information to communicate with you, for record keeping purposes, and in aggregate (and therefore anonymously) for market research purposes, to track activity on our site, to publish trends and/or to improve usefulness and content. We and/or our providers will contact you by email with the details of your booking. We may also contact you ourselves from time to time on behalf of organisations that are interested in speaking to our clients.

We may sell, trade or rent your personal information with trustworthy third parties, who provide complementary services. By sending an inquiry through us or registering for our services, you are deemed to have consented to use of personal information for these purposes. However, you can tell us not to deal with your personal information in these ways in the future by simply contacting our customer services team. Under the UK Data Protection Act 1998 we follow strict security procedures in the storage and disclosure of information that you have given us, to prevent unauthorised access.